Internal and external team management: how to do it in the digital world?


We live in a time of great transformations in work routines.

The emergence of new technologies and the growing demand from the consumer promote a need for adaptation in the entire market.

Agility and efficiency become fundamental factors for any company. But to produce more in a shorter period of time, the manager needs to have full control of his team.

After all, only then will he really understand how his company’s processes work, where the main bottlenecks are and how to optimize them.

However, doing this detailed team management is not an easy task, after all:

  • How to have control over everything that happens in the company?
  • How to know the time taken by each employee on each task?
  • How to organize an immense flow of information and have data to identify the company’s problems?

Fortunately, modernity has also provided the answer to all these questions: through technology , people management becomes much easier!

Browse the content

  1. Internal Management
  2. External Management
  3. Conclusion: the future is in the data

Internal Management

It is not because the team is in the work environment that management is easier.

Whether it’s a sales team or a team on the shop floor , numerous factors need to be monitored and measured, but there are already solutions and applications that can help in this mission.

task management

Task management platforms help to monitor the activities performed by the team.

Today, there are solutions ranging from free to more robust ones, capable of calculating even the hours allocated by each employee for each task.

In the case of inside sales teams , for example, these software can be very useful, as they better organize processes and integrate documents, spreadsheets and proposals in one place.

All of this makes the entire operation more agile and more likely to extract quality insights.

There are also ERP and BPM software, which are much more focused on process management and integration between different sectors of a company.

Who is behind the processes, however, are people. In other words, in a way, these programs also help to understand how the team is working.

Indoor Geolocation

If you have a work environment with a lot of employee movement, an indoor geolocation platform is essential to multiply your team’s productivity.

These solutions work like this: each employee gets a bluetooth issuing tag in a badge format.

Sensors spread across the site plan receive the signals emitted by these tags and, through complex algorithms, manage to define the location of each team member.

But what are the benefits of all this? The manager now has real data on the movement of his employees throughout the day.

Thus, he is able to understand where the main production bottlenecks are, which are the steps in the process that demand the most from workers, how the route is taken throughout the day, etc.

With this data, he can relocate his staff, provide training in the functions that are most demanding, optimize routes and quickly locate an employee in the event of an emergency, for example.

External Management

When you need to manage remotely because your team is not in the same environment as you, the challenges are even greater.

Without the help of technology, the manager is completely without information and depends exclusively on the notes of the employees themselves.

However, there are already applications that can give a greater level of control to those who lead an external team:

Fleet Monitoring

For those in charge of logistical operations, the delivery of products is certainly one of the most complicated missions.

There is a lack of information for the manager to understand where each of his drivers is and which routes were taken.

Today, however, there are already powerful solutions that, in addition to identifying the position of each truck, also track the number of hours traveled by the driver.

This data helps to understand if they are complying with the breaks provided for in the legislation, for example.

There are also apps that help drivers themselves with their routes.

After all, the employee often has dozens of deliveries to complete during the day, but cannot organize each one of them in a way that optimizes time.

Using artificial intelligence and data provided by Google Maps or Waze , for example, some systems are able to indicate the best sequence of deliveries for him to perform on the day.

field team management

Those who have sales force teams working in the field often have some difficult questions to answer:

  • Where is my team?
  • What areas are we covering?
  • In which regions is it worth investing more time?

With the help of technology, it is possible to answer these questions.

Some applications use GPS to monitor the team and are able to gather data that will generate valuable insights for managers.

For example, the sales leader learns how much time his team spends in transit, on visits, and in the office.

By analyzing this data, he is able to better balance this dynamic and optimize employee time.

Some of these solutions are already integrated with a CRM system, which allows you to have all the sales, negotiations and location information in a single application.

Conclusion: the future is in the data

It doesn’t matter if we’re talking about a sales team or a maintenance team : managing human resources requires numerous skills and we need to be able to do so.

In this scenario, technology is promoting a great revolution and transforming the routine of managers.

In general, the great asset of technology is not to make management more practical or easier, but rather to promote data generation that will be used to directly assist in decision-making.

If you look at it coolly, all the examples of solutions cited in this text provide data for managers.

From the number of hours worked in an activity to the movement history of an employee, each information generated has a high value for the optimization of the business.

The big challenge now is for managers to be able to analyze this data and make decisions based on what they indicate.

That is, that the data really becomes precious insights for the business to grow. After all, every technology also needs to prove its ROI!